43 Issue 253 - June / July 2024 email: news@signlink.co.uk WAYFINDING SIGNAGE Despite the influx of digital technologies in the modern world, traditional signage continues to hold its ground, serving its purpose in many ways across the planet. This is particularly applicable to wayfinding signage, which, despite being one of the oldest forms of signage, still plays a hugely important role in day-to-day life. Be it directing guests around a theme park or museum, or simply guiding visitors to the right department inside office blocks or hospitals, it is pretty safe to say that wayfinding signage will always have its place in the world. However, that is not to say this type of sign cannot evolve with the times, with new technologies and products, especially within the digital sector, allowing sign-makers in this market to add new dimensions and effects to traditional wayfinding signs. Here, SignLink speaks with several specialists from across the wayfinding signage segment to learn more about the state of the current market, where the sector is heading, and how sign-makers can use new solutions to ensure both their own business and customers stand out from the crowd. Impactful Signage One company very much in the know when it comes to wayfinding signage is Sign Trade Supplies (STS), a supplier of aluminium profile systems for the sign and graphics industry. Head of marketing Garrick Dartnell says sign-makers looking to deliver impactful wayfinding schemes could consider working with wayfinding consultants. These specialists, Dartnell continues, help clients achieve an aesthetically pleasing yet highly functional wayfinding solution that often adds a “wow” factor. On this note, STS works from design specifications provided by the sign-maker and utilises its in-house fabrication services to help bring the designs to life. “We find that where a customer is also working with a specialist consultant, their designs, materials, and requirements often have a better focus and meet the end user’s needs better,” Dartnell says, adding: “We support the sign trade with a huge range of great products and have an excellent record of ensuring we fulfil orders with the right products at the right time and in the right place.” Taking a closer look at STS and its services, the company offers a CNC conversion service of Perspex acrylic, ACM, and aluminium materials and provides support through pre-fabrication and ON THE RIGHT PATH A staple part of business for many sign-makers, what are the latest options available in the wayfinding signage market and how can these new solutions help companies succeed and grow? ▲ Available from STS, the KOPA Sign System Solution is easy to assemble and install
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