is Brett Martin. Brand marketing manager Adam Louden says the most obvious growing trend here is a requirement for sustainable substrate solutions. He explains that almost every distributor and print company now has, or has clients that have, sustainability goals that are edging closer every day and that means as a substrate manufacturer we must react and address those needs. “Brett Martin is always looking at ways of becoming a more sustainable business whether it be via our on-site wind turbine and solar farm, circular manufacturing Indasol to discuss Signblock. The museum initially wanted to use traditional materials such as granite or wood, but the costs were too high and from a health and safety perspective, hanging granite slabs on a wall was a concern. Sadler says Signblock allowed the museum to create a “truly stunning and timeless piece” that is still in place today. Signblock has also been a popular choice for projects at visitor attractions such as Longleat Safari Park and Drayton Manor theme park. Again, the briefs were to have a finish looking like a traditional material, was hard wearing, easy to use, and lightweight. “Once again, Signblock was the obvious choice and the results are quite stunning,” Sadler says, continuing: “An additional benefit to Signblock, particularly with large installations, is that less labour is required. Less hardware such as scissor lifts and time on site is greatly reduced, so the overall project costs work out far less than traditional materials. “Furthermore, we have seen the product in higher demand over recent years with clients looking for a more environmentally friendly product, where health and safety is a concern due to traditional materials either being toxic or very heavy and where designers want to push their limits to create a more engaging and intricate piece.” Superb Sustainability Another specialist supplier in this market practices, or the use of more sustainable bio feedstocks in Brett Martin materials,” Louden says. “There is also an increased importance on high quality sheets over low priced sheets. Of course, there is always a balance to be struck. Sign-makers have recognised that cheap, low-quality materials result in increased workload through waste and returns so are therefore looking at ways of being more efficient with their time and money, whilst also keeping their own customers happy with high quality output.” As to what sign-makers can do to ensure they are working with quality materials, Louden says that what quality actually means varies from material to material and from job to job. That said, he explains that sign-makers should seek out products that can perform well consistently, time and time again, adding that some of the main features that make up a quality rigid product are excellent ink adhesion, flatness, and surface consistency. “This is part of the reason why the Brett Martin Approved Partner program with the world’s leading machine manufacturers is so important, as it allows us to test and certify materials on the most popular and most current sign and display machinery in the market,” Louden explains, continuing: “The global growth of the Brett Martin Approved Partner program shows that leading manufacturers trust our products to perform under the highest demands when showcasing their machinery in the best light at events and exhibitions. “We are always looking for new and innovative ways that Brett Martin can support our partners, and in turn their customers, and have some exciting plans for some new sustainable substrate solutions.” ▲ Indasol’s Signblock has been used at major visitor attractions such as Longleat Safari Park 40 www.signlink.co.uk Issue 253 - June / July 2024 An additional benefit to Signblock, particularly with large installations, is that less labour is required ◄ Indasol says its Signblock solution offers a more planet friendly solution to customers RIGID SUBSTRATES
RkJQdWJsaXNoZXIy MjM0NDIxOA==