TASTE FOR SUCCESS / EXHIBITION STAND SYSTEMS 61 Issue 247 - June / July 2023 email: news@signlink.co.uk many elaborate elements incorporated in the space-themed stand. Features included a ‘zero-gravity’ zone for photos, a Space Invaders arcade console, and a model UFO suspended from the ceiling beneath a large ring banner, making Premier’s stand noticeable from anywhere in the hall. “Our stand at last year’s SDUK was ‘Back to the Future’ themed and incredibly popular with visitors. So our 2023 presence had to have just as big a visual impact, if not better,” explains Brad Goldsmith, marketing manager of Premier. “We always aim to create a talking point at the exhibition, before, during, and after the event. We aim to achieve this with a stand that is both aesthetically and physically engaging, incorporating as much of our product portfolio as possible. Based on our badge scans, this year’s SDUK event was our most visited stand to date.” Recycled End of Life Recognising the ever-increasing need for innovative and sustainable sign and display materials, Antalis launched Xanita Board, an engineered fibreboard manufactured with part re-pulped post-consumer paper core and FSC-accredited liners. “Xanita is entirely reusable,” explains Paul Neale, visual communication product manager at Antalis. “Its modular structure means it can be adapted to different size requirements and offers interchangeable walls and displays for a range of stand variations that can be reused over a number of events, as well as being 100% recyclable. “Xanita is a closed-cell fibreboard manufactured with a part-recycled kraft core that is 100% repulpable in standard wastepaper streams and can be fully recycled at end of life. Stands produced using Xanita can also be reused and repurposed with clients often using them in their own showrooms after the events.” Another benefit of Xanita Board highlighted by Neale is its lightweight structure which can be flat packed for transportation to and from events, saving on space and cost, and reducing the chance of damage. Antalis has demonstrated the properties of Xanita at recent exhibitions itself. Last year, the company created two exhibition stands both produced using Xanita. The company’s Sustainable Street exhibition stand at the 2022 VM & Display Show had sustainability at the heart with the entire stand manufactured from a wide range of sustainable materials. The stand went on to win a Platinum Award at the World Exhibition Stand Awards. So, despite the questions around sustainability, there are a number of sustainable options with end-users and brands moving away from the traditional exhibition stand options and into more modular and textile options. This goes to show how ever-evolving this area of the market is and that there are plenty of ways for sign-makers to capitalise on these trends and demands. I think a bit of joined-up thinking is needed. We don’t have a lot of control over what happens to the printed product once it leaves us ► Dufaylite’s UltraBoard supplied by Premier Paper Group is a honeycomb solution ▼ Xanita Board from Antalis is an engineered fibreboard made with part re-pulped post-consumer paper core and FSC-accredited liners
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