6 Issue 247 - June / July 2023 www.signlink.co.uk INDUSTRY / NEWS signlink signlink signlinkmagazine Coronation celebrations for all to see The recent Coronation of King Charles III and Queen Camilla acted as an opportunity for signage, display, and out-of-home (OOH) and digital out-of-home (DOOH) companies to showcase royal-themed products as well as aid and adorn the Coronation itself. OOH owner and supplier Ocean Outdoor marked the celebration with colourful messages across its UK-wide estate as well as coverage on London’s Piccadilly Lights, owned by Landsec. As the Royal procession and Coronation ceremony took place, specially designed content played across roadside screens for three hours on May 6th while a special five-hour presentation was displayed on the Piccadilly Lights screen space, owned by Landsec as well as a photograph of the newly crowned King and Queen following the ceremony. Ocean Outdoor also supported The Big Help Out scheme in the weeks running up to the Coronation, as well as the days following. The scheme offers an opportunity for people to lend a hand with volunteering projects for local community projects. OOH supplier and specialist in advertising street furnishing, JCDecaux, also showed Coronation highlights from its entire UK estate showcasing fun advertisements including giant crowns, royal-themed food, and regal-themed graphics. As well as billboard advertising, many stores implemented a variety of Coronation-themed point of sale and prints. Supermarket chain Tesco found itself mocked online for its questionable placements of Coronation-themed posters and prints in its stores. A Royal Warrant Holder for print services to The Royal Household, Hobs Repro designed some eye-catching window displays to celebrate the King’s Coronation. In celebration of the momentous day, Hobs produced window designs using patriotic colours and with inspiration drawn from oil-painted portraits synonymous with the Royal Family. “Celebrating the Coronation has been an exciting way to refresh our shop front windows, whilst highlighting how our print services can help our customers to mark the occasion themselves,” said the company. Described as ‘more than just a print company’, Hobs has worked with architects, engineers, and construction workers for decades and provides a full-service offering, from concept to design. (Above left) Digital screens, billboards, and signage throughout the UK commemorated the occasion (Above right) Hobs Repro, a Royal Warrant Holder produced window graphics for its sites Advertising to cover Marble Arch Out-of-home (OOH) company, Ocean Outdoor, has been given planning consent to erect a purpose-built sleeve to cover London’s iconic Marble Arch. The revenue generated by advertising on the 19th Century Arch will help support conservation charity English Heritage to repair the London landmark. Tom Gannagé-Stewart, head of corporate partnerships and sponsorship at English Heritage, says: “English Heritage is a charity and the income generated by Ocean will go a long way towards supporting our conservation and repair of Marble Arch.” The hoarding will cover six arches and four panels in total, facing traffic and pedestrians on either side of the intersection. The project will ensure the preservation of the landmark which was originally designed as the state entrance to Buckingham Palace before being moved in 1851. The advertising sleeve will be made to fit the architecture of the famous white landmark and will still highlight the three main gated arches of the structure. The conservation of Marble Arch is scheduled for this summer and will be completed by autumn 2024 The ISA-UK has formally announced David Allen as its new president. Previous president Sam Armstrong will continue to support Allen for a period of 12 months before the appointment of a new vice president. Armstrong took on the role of president two years ago with the aim of making the association represent standards, education, and support within the signage industry. When Armstrong took on the role, many big changes were made including restructuring membership fees to make them more affordable and to encourage companies of all types and sizes to join. Allen who is currently the managing director of Allen Signs, has a wealth of experience in signage thanks to his family-run business being founded by his parents back in 1965. Allen says: “My father always believed membership of a recognised trade body was vital to show to customers that he was serious about his business and the service he delivered. “Nearly 50 years later, to take over the presidency of that same association is something I’m very proud to do.” ISA-UK provides its partners and members access to services designed to grow their businesses By David Osgar & Carys Evans By David Osgar By David Osgar David Allen announced as president
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