55 Issue 247 - June / July 2023 email: news@signlink.co.uk Sustainability has very much been one of the standout buzzwords in the industry during the past few years. Simply put, if you are not able to deliver a service that offers greener benefits to customers, then you risk missing out on valuable and profitable work. While going green, so to speak, may be easier said than done, there are some simple steps that sign-makers can take to become a more sustainable business and communicate this to their clients. Here, SignLink picks out some of the more planet-friendly materials you can use to produce a range of signage applications. Keep With the Pace Soyang Europe is one industry supplier that has long championed the use of environmentally friendly alternatives to traditional materials. Group managing director Mark Mashiter says as many customers and brands are specifying a more sustainable option, sign-makers need to respond with the services they offer. “From what we have seen, the sign industry is moving towards using more environmentally friendly materials,” Mashiter says, adding: “This is much kinder to the world around us and helps with the wider recycling process, both for the sign-maker and customer. “The danger of not adopting a more sustainable approach to sign production is that you risk being left behind while the rest of the sign industry embraces the change. Add in that you could lose business by not offering a sustainable option, and altering the way you make signs becomes a no-brainer.” Soyang Europe has established a wide-reaching portfolio of sustainable materials for use in a host of signage applications. These solutions include a selection of textiles made from recycled polyester for projects such as flags and backlit pieces, as well as PVC-free banner including pull-up material and mesh. Other options available from Soyang Europe are PVC-free edging, as well as planet-friendly wallcoverings for use in all manner of wall décor projects and environmentally friendly SAVs suitable for decal work. “Add in that our factory is also working constantly on ways to make our production more environmentally friendly, and that we are a certified Carbon Neutral business, and we are in an excellent position to help sign-makers achieve their green goals,” Mashiter says. Significant Benefits Elsewhere, all products available from A GREENER FUTURE With sustainability very much at the front of customers’ minds when purchasing signage, we take a look at some of the more planet-friendly materials sign-makers can use to produce greener applications NEED TO KNOW / SUSTAINABLE SIGNAGE MATERIALS
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