52 www.signlink.co.uk Issue 247 - June / July 2023 BUSINESS OPPORTUNITIES / WAYFINDING SIGNAGE when commissioned will show live information such as daily contractor works, road closures, local news, and updates on local infrastructure. The screens are also networked to capture and display local environmental data in live format such as CO2 emission impact and pollution levels.” The implementation of digital screens will certainly depend on location, and the purpose of the wayfinding scheme. A location like the previously mentioned State Library of Victoria ultimately needs to direct the public to the right area, while creating an experience and image of the building. A location like a live event or museum, however, may require more information or visuals to bring the space to life. Jones adds: “Engaging signage solutions with improved scope for customer interaction such as digital signage and QR codes for quick access to data are becoming a common theme. “Digital signage with touch screen interfaces and scannable QR codes are great for encouraging engagement and collecting data. Customers are also requesting architectural pieces that stand out with unique features.” As evident in several successful wayfinding schemes, digital screens and traditional signage are not only effective ways to be more accessible, but also present a more sleek and informative experience. Speaking about Octink’s involvement in this area, Herbst says: “Our experience is that our clients are increasingly interested in combining innovative digital screens with static sign panels to provide ever-updating live messages that keep users informed. “For example, we have a current project where we are deploying outdoor quality digital screens across a nationwide portfolio of 45 estates. The screens Herbst concludes: “Digital and interactive technologies are a major consideration, however there is still a place for simple, well-crafted static signage that provides clear and easily understandable instruction. As a result, we have become experts over the years in establishing clear and effective design principles for our key clients ensuring both a quality of message but also consistency of brand message where multiple sites or locations are involved.” As with any sign project, the large themes revolve around quality, cost, sustainability, and digital alternatives. But when it comes to wayfinding schemes, the proof really is in the signage. The more a project can implement these core themes subtly and effectively, the better. Wayfinding relies on effective design and planning, so ensuring you take the core principles and wants of a wayfinding scheme mentioned by Holmes, Herbst, and Jones into a project will certainly put you in good stead. ◄ Organisations like Network Rail have used a combination of QR codes and signage to help direct its customers bespoke products produced by Aura last year 1,000
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