BUSINESS OPPORTUNITIES / WAYFINDING SIGNAGE 51 Issue 247 - June / July 2023 email: news@signlink.co.uk Like many businesses Aura has recently worked on becoming an eco-friendlier company, employing a reduce, reuse, and recycle policy as much as possible. As a result of the business' efforts to go greener, Aura developed its RE:SIGN service which allows the company to upcycle hardware to create new signage. The scheme has meant a reduction in cost, waste, and consumption of resources, all important factors as costs continue to rise, and customers ask for traceability in their products. Seeking a Digital Future More and more digital screens are becoming a useful part of businesses and public spaces. Digital menus in restaurants and information boards at public attractions have become an essential part of the way we navigate these spaces. Just like our phones, TVs, or laptops, the ability for a screen to quickly provide you with the capacity to effectively undertake a task or gain essential information has becoming highly beneficial. Jones states: “Developments in digital signage and interactive digital maps are increasing their popularity. Digital screens are being implemented for changeable content and centrally managed systems while also offering a more sustainable solution, as there is minimal material waste compared to traditional signage.” But rather than see this as competition or the fading away of physical signage, digital screens have in some ways led to the increase in effective public spaces made of a variety of materials and solutions. It’s critical to ensure that all users are thought of during the process, and that the correct specification of signage is used in the right areas, based on the intended interaction with direct users ▼ Wayfinding at the State Library of Victoria. Photo by Meera Naidu. Copyright: ID-LAB ► Aura Brand Solutions conducts full site surveys and allocates an account manager before any architectural work
RkJQdWJsaXNoZXIy MjM0NDIxOA==