Often those outside of the signage industry may scoff at the excitement or passion enthusiasts have over effective signage, without actually realising how much signage affects their everyday lives. Many people may pass by or view a sign without any thought as to how it came to be. Though as much as it may dismay some, in many ways these are the most effective signs. When a sign is able to educate, inform, or convey a message, it has ultimately done its job. This is especially true when it comes to wayfinding signage which serves several subtle purposes, but ultimately acts to inform the user and focus their attention on the destination. With the public having more ways to navigate the big wide world than ever thanks to the likes of digital maps, apps, and interactive technologies, what better time to look at some of the best ways for sign-makers to design and undertake new wayfinding projects? Finding Inspiration At FESPA’s recent inaugural event, WrapFest, livery designer and founder of Livery Magic Joshua Stedford spoke about finding inspiration in other designs and work when undertaking new projects. It’s a piece of advice that was also shared by Gary Bagstaff at Sign & Digital in Birmingham’s NEC in March, when the business owner talked about his own digital collection of inspirational projects and signage that help spark new ideas. With wayfinding having been around for hundreds of years, trying larger than life designs or concepts could easily be seen as trying to reinvent the wheel. When it comes to informing the public about where to go, or where to find certain locations, many agree that simplicity is key. “Wayfinding projects are essential for both signage companies and end-users as they provide clear and concise information to navigate through both simple and complex environments,” says sign and wayfinding expert at Octink, James Herbst. “Having a seamless experience while navigating through an unfamiliar environment is essential for improving overall satisfaction and reducing frustration. We must not forget that effective wayfinding also has a regulatory and important accessibility role in society making journeys and spaces safe environments to engage in. PAVING THE WAY With wayfinding projects continuing to be a big sector in the signage industry, what advancements are affecting this type of work, and what are the key measurements to a successful wayfinding project? BUSINESS OPPORTUNITIES / WAYFINDING SIGNAGE 49 Issue 247 - June / July 2023 email: news@signlink.co.uk
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