BUSINESS / NEWS signlink signlink signlinkmagazine 10 Issue 247 - June / July 2023 www.signlink.co.uk Route Media continues to expand Route Media, a supplier of digital signage as well as out-of-home (OOH) and digital out-of-home (DOOH) advertising space, has secured a national contract with Transport for Wales. The new partnership means Route Media will provide digital and static media at stations, roads, and bridges including Cardiff, Newport, Swansea, Rhyl, Wrexham, Bangor, and Holyhead, as well as across the border in Shrewsbury and Chester. The seven-year deal seeks to switch the Transport for Wales estate from static to sustainable digital assets, which Route states will lower the transport company’s carbon footprint. Owain Taylor-Shaw, senior commercial development manager at Transport for Wales, comments: “We are very excited to announce Route Media as our new advertising sales partner across our vast media estate, spanning both the rail and road portfolio. “The barriers to entry to operate at this level are usually too significant for smaller operators to overcome as the sector is dominated by big global players, but Transport for Wales is pleased to provide this platform to enable a Welsh SME to grow and reach the next level.” Transport for Wales was established in 2016 to oversee public transport in Wales following the failures of previous systems. Since being set up, the company has renovated much of the country’s rail network and sought to improve customer experiences. Route Media has also recently acquired visual marketing specialist Colour Studios, in a deal that strengthens all brands. The acquisition enhances the sustainable offerings of the company as Colour Studios specialises in eco-friendly products for the exhibition, event, and display sectors. Colour Studios’ range of eco display walls and cardboard banner stands will complement the fabricated and digital signage offered by Dragon Signs and Route Media. Based in Radstock, Bath, Colour Studios has worked with the likes of Apetito, Wiltshire Farm Foods, and the University of Bath. This new acquisition means Colour Studios can pursue planned growth and grow its strong client base. Rhys Harrington, managing director of Dragon Signs and Route Media, says: “It’s fantastic to have Colour Studios join our group of businesses. The company’s focus on ecofriendly products and the variety of technology it has developed is extremely exciting.” Route Media operates alongside sister company Dragon Signs to provide signage across the UK Neonplus takes the stage at VM & Display Show The VM & Display show acts as an opportunity for businesses, retailers, agencies, and students to see many solutions in a variety of display sectors. Manufacturer for the sign and display trade, The Sign Group exhibited for the first time at this year’s show as a way of showing its products to a wider audience. Speaking to SignLink at the show, finance director of the company Ian Hoole, said: “We’re here to show our products, and hopefully get sales from it. “We don’t fit as a traditional exhibitor [not working directly with retailers] but we’re hoping we can use our network of sign companies to liaise with potential leads to benefit all parties.” The show as a whole was a visual treat for those attending, especially visitors that are learning about the industry. The exhibition was a relaxed and friendly experience where companies were happy to demonstrate what they specialise in. The Sign Group chose to focus this year on its Neonplus range of LED solutions. The Sign Group exhibited for the first time at the 2023 VM & Display Show By David Osgar Dufaylite becomes a carbon neutral business Dufaylite, a supplier of recycled paper honeycomb used for packaging, construction, and display graphics, has announced it has become a carbon neutral business and has achieved FSC status. The business’ product has become a popular innovation in the print and signage industries thanks to its ability to be used for various applications and its sustainable credentials. Located near Cambridge, the business is already ISO 9001 – Quality, ISO 14001 – Environmental, and ISO 45001 - Health & Safety accredited. Ashley Moscrop, managing director of Dufaylite, says: “I am delighted to have started the year so positively. We are now officially and purposefully making the decision and commitment to the environment as a business and promise to offset all carbon emissions ongoing. Our journey to being carbon neutral and owning our carbon agenda has just begun.” The company partnering with Carbon Neutral Britain means Dufaylite will now measure and offset its carbon footprint in order to protect the environment. The Forest Stewardship Council (FSC) supports Dufaylite’s latest commitment to responsible forestry By David Osgar By David Osgar
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