63 Issue 251 - February / March 2024 email: news@signlink.co.uk WALL AND FLOOR GRAPHICS If there are two sectors that have experienced significant growth in recent years, it is wall and floor graphics. Both markets bucked wider trends during the pandemic as graphics were installed beneath our feet to guide us safely around supermarkets and people brightened up their homes with images that reminded them of the outdoors while locked inside. These trends have continued over the past few years as we moved out of the pandemic and into brighter times. Add in the increased use of applications like these as a cost-effective way of marketing to consumers and their popularity only seems set to grow. With this in mind, SignLink picks out some of the more interesting wall and floor graphics from recent weeks and months, highlighting the technologies and materials companies used to create all manner of impactful graphics. Increasing Demand One brand synonymous with this sector is Drytac, which supplies a wide range of materials to clients around the world to support them with wall, floor, and even ceiling graphics. Kieran Blacknall, academy manager at Drytac, says a number of markets within these areas have stood out in recent months in terms of the volume and spread of work available. “One area in which we continue to see a high level of demand is the retail sector,” Blacknall says, adding: “This is because there is a constant need for regularly updated graphics to help support new product launches, seasonal sales, and other in-store events. This provides our customers with a constant stream of work. “We also see plenty of work coming from hospitality markets. There is a good variety of work from within this wider sector, ranging from projects in hotels to restaurants and cafes. The added advantage of working with customers in these markets is that there are lots of chains, meaning more locations to produce work for, and the opportunity for repeat work with customers.” WONDER WALLS AND FANTASTIC FLOORS From stunning interior displays to eye-catching graphics, we celebrate some of the best work in the wall and floor graphics markets and take a closer look at the secrets behind these colourful applications ▲ Print Floor is a floor graphics solution supplied by Soyang Europe
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