20 www.signlink.co.uk Issue 251 - February / March 2024 APPLICATIONS / NEWS signlink signlink signlinkmagazine Oregon-based custom leather patches company, The Muddy Merch Co., has spoken of its creative use of Drytac’s MultiTac adhesive to produce bespoke hats. Outsourcing the production of patches to a local laser engraver, owners Kirsty and Greg Barton would glue and stitch on patches in their shop using contact cement or spray on adhesive which was time consuming. To address this the owners decided to use Drytac’s MultiTac permanent, high tack acrylic adhesive. Bespoke hats using Drytac's MultiTac InkTec Europe brands UK Atlantic Rowing Team InkTec has supported the Vibe the Wave rowing team to row across the Atlantic by providing branding for their boat using its latest UV DTF technology. Known as the World’s Toughest Row – Atlantic, the team rowed 3,000 nautical miles from La Gomera to Antigua. The UV technology combines UV-curable ink and special film to produce designs for a variety of substrates such as plastics, metal, board, and more. This enabled the graphics to be easily transferred onto the boat’s hard, smooth surfaces. MacroArt has wrapped a boat belonging to NFL team Kansas City Chiefs. The wrap was in commemoration of the Chiefs’ November clash against the Miami Dolphins in Frankfurt, Germany and MacroArt collaborated with American signage company, bluemedia, to produce the job. After planning that spanned from Kansas City to Pheonix, Arizona, to St. Neots, to Arnhem, Holland, and finally to Frankfurt, the MacroArt international crew of ten drove eight hours to Frankfurt to complete the three-day install. The project involved 1,500sq m of self-adhesive vinyl as well as Kansas City branded flags. MacroArt's touchdown with Kansas City Chiefs Building wrap specialist, Embrace Building Wraps, has recently undertaken a number of big projects that have aligned with its ethics regarding design, creativity, and the environment. One of its most recent installations took place at Merry Hill Shopping Centre near Birmingham where the centre has undergone a major transformation. Embrace wrapped the complex shape of the rear elevation in bright printed graphics for real estate group, Savills. The area needed attention while capital expenditure is considered for the renovation of the area which will hopefully match the exterior cladding installed to the rest of the building. Greg Forster, managing director at Embrace, says: “By working closely with the centre and its architects we have been able to find neat solutions that meet all the requirements entirely. The creative design is so bright, the colours really pop out, and the elevation has been completely transformed.” In August of this year, Embrace worked with furniture retailer IKEA on a printed scaffold banner at Oxford Circus in London. The installation includes a giant-scale representation of IKEA’s iconic IKEA FRAKTA bag which is being used to tee up the opening of the IKEA store next year. Requiring around 1,000 linear metres of scaffold tubes and 2,400sq m of printed PVC-free (Kavalan Sunlight Weldable) scaffold wraps the installation can be seen by around 1.3 million vehicles each month and 121,00 passengers each day. In order to offset the area of the banners Embrace funded the planting of 2,400 trees into its global forest as part of its relationship with Ecologi. The company has recently continued its environmental commitments with the conversion of a 4,000sq m printed building wrap into fuel energy with zero waste. The award-winning building wrap was originally installed in 2020 and covered Smallbrook Queensway SBQ in Birmingham. Since being removed it is the first project to be sent to Embrace’s waste management scheme of ‘waste to energy’ with waste management company, Reconomy. The IKEA project took seven months to complete from initial inception with agencies Mother London and HELO involved Embrace offsets impact of its mammoth projects Manchester-based signage business, Liberty Signs, has worked with Crafthouse Creations and Shadow Productions to fully dress a Puma pop-up shop at the time of the Manchester Half Marathon. The pop-up shop was created in just two days in order to support Puma’s sales and marketing activities during the marathon. In order to support the time-sensitivity and high-profile nature of the project, Liberty used easy to use and remove media products. Using a selection of Innotech products from the company’s vinyl range, including the VistaMAX3100GAE Greyback Air Escape Vinyl, Liberty was able to cover existing graphics with no show-through and air escapes for quick application. Will Smith, managing director of Liberty Signs, says: “The project required external and internal window graphics, floor graphics, wall coverings and other displays and features, including outdoor flags and a fully decorated treadmill. All in all, there were well over 100 items that needed installing, and we successfully delivered the entire pop-up shop in just a two-day timeframe.” Liberty Signs helps Puma pop David Osgar David Osgar Liberty Signs needed to provide over 100 items for the entire pop-up
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