18 www.signlink.co.uk Issue 251 - February / March 2024 DIGITAL / NEWS signlink signlink signlinkmagazine ISE celebrates 20th anniversary Integrated Systems Europe (ISE), an exhibition which features solutions in the sectors of digital signage, content distribution, sound, and education/ muti-technology celebrated its 20th anniversary in Barcelona last month. The show took place between January 30th and February 2nd in Fira Barcelona’s Gran Via venue which is said to be one of the largest and most modern fair venues in Europe. The location consists of eights halls and expanded in 2024 with the construction of a new two-storey building. The venue was designed by Pritzker Architecture Prize winner Toyo Ito and is situated between Barcelona and L’Hospitalet del Llobregat with close proximity to the Barcelona airport and the local public transport network. Celebrating its 20th show, ISE predicted the 2024 exhibition to be its largest and most engaging yet. The show took place across eight halls with organisers hoping to see the highest number of visitors ever recorded at ISE. Features of the show included a 700sq m Drone Arena giving visitors the chance to fly a drone around a specially built obstacle course for the chance to be entered in a special prize draw. The ISE Audio Museum provided visitors with different examples of audio history including Pink Floyd’s Dark Side of The Moon PA. Vistors could also experience a range of tech tours, keynote speakers, and the ISE Time Tunnel which displayed 20 years of technology developments at ISE. Speaking about the show’s reputation for innovation and global solutions ahead of the 2024 event, Mike Blackman, managing director of Integrated Systems Events, said: “With more than 1,200 confirmed exhibitors and the biggest ever show floor space, attendees will have plenty of opportunities to discover groundbreaking innovations at ISE 2024. “In addition, our comprehensive content programme gives a platform to more than 100 of the industry's most innovative representatives." Blackman added that the events' keynotes "impressively demonstrate how AV is shaping our daily lives". With more and more event, marketing, and signage companies providing varied, immersive, and multifunctional live experiences, ISE provided many within the industry with inspiration, new business relationships, and the opportunity to find new ways to integrate different media solutions. The seven extended technology zones included Audio, Content Production & Distribution, Digital Signage and digital out-of-home (DOOH), Lighting and Staging, Multi-Technology, Residential & Smart Building, Unified Communications & Education Technology. Exhibitors at the show included UK-based companies such as NowSignage, BrightSign, and PPDS. Other big brands and businesses included Colorlight, Absen, LG, Samsung, Sony, Vestel, Sharp/NEC, and Canon Europe. Attractions also included Congress Square and the Discovery Zone which featured more than 70 companies showcasing new innovations in technology while the new Plug and Play platform enabled startups, corporations, government agencies, venture capital firms, and universities the chance to connect. The show took place between January 30th and February 2nd in Fira Barcelona’s Gran Via venue By David Osgar The professional AV and systems integration exhibition, took place in Barcelona from January 30th to February 2nd and celebrated its 20th year
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