email: news@signlink.co.uk 7 Mimaki and Hybrid Services, the exclusive UK and Ireland distributor of Mimaki technology, has highlighted the inclusion of its 3D models in a TV advert for ITV’s Emmerdale. The advertisement played ahead of Emmerdale’s 50th anniversary which aired on October 16th, 2022, and featured a dramatic and deadly storm that hit the fictional village. 3D-printed models produced on the Mimaki 3DUJ-553 were used in the advert which recreated the storm and reflected the drama and intensity of the storyline. Cheshire-based Europac3D was able to scan and prepare files ready to print before approaching Hybrid to create the final models. Europac3D operations manager Danielle Kenny, says: “The Mimaki was the only solution available to us to complete the job. We needed full colour output that would stand up to close scrutiny on the nation’s TV screens, and with its ability to print up to ten million colours, the Mimaki fit the bill perfectly.” The trailer eventually aired in the weeks before the episode debuted, and showed key characters in emotive poses, “suspended in time” as the storm takes place, with the camera eventually pulling back to reveal the model village made in the form of a giant 50th birthday cake. Emmerdale is known for its dramatic and thankfully fictional storylines such as the remarkable plane crash that hit the village at the end of 1993. Characters were batch printed using the Mimaki 3DUJ-553’s 500 x 500 x 300mm build area and the UV-curable ink and water-soluble material meant models were able to be dissolved in a water bath without breakages. Europac3D worked with Hybrid to supply 3D-printed models for ITV’s dramatic trailer for Emmerdale's 50th anniversary Out-of-home (OOH) company Clear Channel has highlighted a number of advertisements and creative uses of its various media locations throughout the UK. The article points out the struggles facing many industries over the past year, especially on fast-moving consumer goods (FMCG). Due to struggles such as supply chain issues, HFSS (High in saturated Fat, Salt, and Sugar) regulations, and the cost-of-living crisis, Colin Horan, strategic partner for FMCG at Clear Channel has brought attention to the impactful ways brands have captured the attention of the public. Adverts from the likes of Irn-Bru, Hellmann’s, and Diet Coke were listed for their ability to grab audiences’ attention with the power of OOH. Irn-Bru was mentioned due to its use of humour. According to media measurement company Kantar only 15% of OOH ads use humour, compared to 37% of ads which use it on TV. Clear Channel also highlighted the use of sustainability like Inch’s Cider collaborating with Patch Plants. Poster skins were coated with ‘Pureti’ to absorb harmful pollutants from the air and once the campaign ended, the poster skins were turned into Inch’s branded tote bags. The honour of most talked about campaign in the FMCG space was Muller Corner’s clever multi-format broadcast which was named by Kantar as the most creatively effective OOH ad in September 2022. Horan notes the “icing on the cake” was the special build which physically bent the corner of the 48 sheet to replicate Muller Corner yoghurts. Muller Corner's campaign was named as the most creatively effective advert in September 2022 Clear Channel looks back at campaigns By David Osgar 3D-printed models star in ITV ad By David Osgar Two campaign groups joined forces to fly a giant banner over the I’m A Celebrity…Get Me Out Of Here! jungle last summer in an attempt to send a message to contestant and former Health Secretary Matt Hancock. The 35m-long banner organised by 38 Degress and Covid-19 Bereaved Families read ‘COVID BEREAVED SAY GET OUT OF HERE!’ in protest over the sitting MP’s decision to appear on the hit ITV reality television show. Flying banner blasts Hancock over Covid Ocean debuts new Web 3 technology Ocean Outdoor recently teamed up with retail heavyweight Argos to launch what it says is the world’s first cross-platform Web 3 metaverse out-of-home package. Argos used the space on the metaverse screens as part of its strategy to drive awareness of premium products and tech brands. Working in partnership with LandVault, previously known as Admix, Ocean’s metaverse collection features 45 digital billboards in Decentraland and Somnium Space and Ocean’s three NFT sites – the Loop, Holland Park Roundabout, and the Four Dials Westfield Stratford City. The finalists have been announced for the upcoming Sign Awards which is set to take place on Wednesday, March 22nd at the same time as Sign & Digital UK which runs from March 21st to 23rd in the NEC, Birmingham. Categories for the awards include Architectural Sign, Illuminated Sign, Industry Champion, Interior Décor, and more. Finalists include Sovereign Signs, Designs Signage Solutions, Signs Express Manchester, Jonsigns, and Signs Express for Illuminated Sign; and Beyond Signage, Sovereign Signs, Morgans Consult, Signmode, and Designs Signage Solutions for Interior Décor. The Sign Awards finalists revealed INDUSTRY / NEWS Issue 245 - February / March 2023 Editorial: 0117 980 5040 Sales: 0117 960 3255
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