all, technical support manager at Nova Chrome UK, says that the event is one of the most widely known platforms for equipment, consumables, and networking and knowledge transfer in the UK, and is certainly worth a visit for sign-makers. “The offerings go far beyond simple garments and garment decoration, with each successive year bringing new suppliers and processes into the fold,” McDowall explains, adding: “The benefit here doesn’t need explaining – whatever you’re visiting the show for, you’re bound to find it. “The variety of resources available at Printwear & Promotion LIVE! means that whatever direction sign-makers need or want to drive their business in, there will be something on display that fits the bill. In our experience as well, it’s the systems and processes that weren’t on the ‘shopping list’ that tend to fire the imagination and result in successful, profitable additions to established businesses.” With this in mind, what will Nova Chrome be showing at the event and what can visitors look forward to on the company’s stand in the NEC? McDowall reveals those attendees that drop by the Nova Chrome booth will be able to enjoy first-hand, live demonstrations on the Mutoh XpertJet 1341 WR-Pro 54” dye-sublimation printer. The device has a top production speed of 29.2sq m/hr and features the AccuFine 1600 extra-wide printhead. Also on display at the exhibition will be the new Craft Express Laser Engraving unit and a number of associated products that McDowall says will allow visitors from a wide range of backgrounds access to exciting and profitable new opportunities across a host of markets. “Of course, we’ll still be displaying products and supplies for desktop sublimation and offering advice and live demonstrations to visitors,” McDowall says. Crossover markets Another company known to many sign-makers that will feature at the exhibition this year is Axzyra, which specialises in digital printing technology. Steve Woods, managing director of Axzyra, says printwear is a natural progression for digital print companies looking for new markets, while there is also some crossover with promotional marketing. “Many promotional businesses have been purchasing from specialist garment printing businesses, as up to now in-house garment decoration has not been easy to enter,” Woods explains, adding: “Plenty of sign-making businesses do business with businesses who are looking for garments, hats, sports shirts all personalised. “Now, with fully digital solutions, such as direct-to-film print and powder machines offered by Axzyra, vibrant designs can be easily heat pressed onto garments. To put it simply, short run, high quality work at a competitive price can easily be achieved in-house.” Based on Stand G22 at this year’s event, Axzyra will use the show to launch a new high-speed rotary printer. Full details of the machine are being kept under wraps for the time being, but Woods did reveal that the printer is aimed at the decoration and personalisation of drinks bottles, cans, and cups. Axzyra will also be showing a range of samples from its collection of direct-to-film print and powder systems, while visitors will also have the opportunity to learn more about the ‘Print Head Doctor’ inkjet head flushing system that is aimed at giving a second life to water-based garment printing systems. With such a wide array of exhibitors from all corners of this expansive market, there will almost certainly be something for everyone at Printwear & Promotion LIVE! 2023. When you also take into account that this is the first major print-focused event of the year, and the first real opportunity for manufacturers and suppliers to connect with customers in 2023, then there will be plenty to see for attendees at the NEC in February. 35 visitors in 2022 4,500 ▲ Plenty of brands familiar to sign-makers and printers will be in attendance at the event ▼ Printwear & Promotion LIVE! 2023 will again take place at the NEC Issue 245 - February / March 2023 email: news@signlink.co.uk EVENT SPOTLIGHT / PRINTWEAR & PROMOTION LIVE!
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