It is no secret that printed clothing represents a huge opportunity for sign-makers. Establish yourself in this market and secure partnerships with longterm valuable clients, and you will likely be set with business for many years. But how do you go about either entering this area or growing your business if already active in the sector? Sign-makers looking for these and similar answers would be well advised to drop in on this year’s Printwear & Promotion LIVE! event, which runs from February 26th to 28th in hall 20 of the NEC in Birmingham. The annual event features exhibitors from across the industry, as well as related markets in this promotional sector. From high-end and high street brands, to workwear and sports clothing, the event seeks to cover all areas of the garment market. Ideal opportunity Last year, more than 4,500 people passed through the doors to visit Printwear & Promotion LIVE!, and with interest in this market continuing to increase over the past 12 months, organisers are hopeful that this number will increase for the 2023 edition. “The 2022 exhibition in April took place against the backdrop of the Covid-19 pandemic and despite this, support from exhibitors was fantastic,” organisers say, adding: “Although visitor numbers were lower than usual, the 4,500 who attended came along with real intent and purpose. “Moving back to February, which is generally a quieter time in the garment decorator’s busy calendar, will be better suited to enable many more to attend. A survey conducted after the 2022 exhibition revealed that a huge 77% of visitors attended the exhibition to find and source new suppliers, new equipment, or new garments, thus exploring and discovering all in the same visit, while around 42% of visitors attended for educational purposes, with a view to expanding their own horizons.” With this in mind, this year’s event will run under the tagline of ‘Explore. Discover. Expand’ and feature a number of both new and returning exhibitors from all corners of the market. There will be more than 100 stands for attendees to visit across the hall, while a number of special, in-show features will offer further insight into certain areas of the industry. The Decoration Advice Suite and The Knowledge Centre, the two main seminar suites at the show, will cover a host of key talking points and topics such as social media advice and tips on transfer printing. In addition, a returning feature for 2023 will be the popular Video Wall. Situated EXPLORE . DISCOVER . EXPAND One of the first major events on the 2023 industry calendar, from exhibitors to kit, we look ahead to what we can expect to see at this year’s edition of Printwear & Promotion LIVE! at the NEC, Birmingham 33 EVENT SPOTLIGHT / PRINTWEAR & PROMOTION LIVE! www.signlink.co.uk Issue 245 - February / March 2023
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