Signlink - February / March 2023 - Issue 245

trying to accomplish. Clients that trust your commitment to them are usually willing to share their budget and be flexible whenever possible. Be clear and quote exactly what you promise to deliver. Have confidence in the quality of your work, and the courage to protect your profit. Clients will always appreciate your willingness to work hard for them and will want to reward you for helping them reach their goals. pen with banner sizes and frames also if details aren’t accurately collected. A good first step is to start with solid survey techniques for gathering information, including detailed survey checklists, file and photo storage (not just your email inbox), team tasks, and a solid quality assurance (QA) plan to double-check everything is done correctly. Haste is your enemy, and a lack of a good system to ensure everyone is on the same page will lead to lost productivity and profits. 3. Same service, different customers…2x the profit! The market is filled with bargain hunters that have little or no understanding of your processes. Being completely transparent and straightforward about your pricing can feel scary at first, especially when you are just starting out. When providing a quote, try to include every cost, evaluate every possible situation, and provide an estimate that is as close to your final price as possible. That sinking feeling that you are going to be too expensive and miss opportunities is hard to shake, but remember that bargain hunters rarely make good clients in the long run. When you charge enough on a project to do it right you will start to attract better customers because you can afford to do quality work. Plus, clients rarely reject quotes based on price especially when you take the time to understand what they are INDUSTRY TIPS / JOE ARENELLA, SIGNTRACKER 31 SignTracker, is a software program that helps sign shop owners track their jobs and quote more consistently Factoid Issue 245 - February / March 2023 email: news@signlink.co.uk

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