54 www.signlink.co.uk Issue 256 - December 2024 / January 2025 POINT-OF-SALE technology. “On top of this, there will be an even greater emphasis on personalisation and immersive shopping experiences in retail. Brands are looking to tailor their messaging and signage to individual customers through innovations like datadriven displays. “For sign-makers, this means developing solutions that not only look good but can also adapt and change in real time, leveraging technology like RFID and sensors to trigger relevant content.” KSF is positioned to support customers with both traditional and digital display solutions, and offering bespoke, customisable designs to meet clients' specific needs. This covers all stand-out demands including digital elements and sustainable materials. “POS displays are an important marketing tool and an integral part of the customer journey. The line between signage and interactive displays is blurring, and as a sign-maker, your role in creating impactful, multi-sensory shopping experiences is more important than ever.” While one of the more traditional marketing tools in retail, it is clear that POS continues to evolve at a rapid pace. Being able to keep up with these changes and support your clients in delivering in line with new trends is important if you are to continue taking advantage of the varied work on offer in this market. ► Carlotta Maria Basile of Canon UK and Ireland says omni-channel approaches are proving successful with POS campaigns available from Canon. For businesses willing to optimise in-store customer experience, she says the range of Colorado M series UVgel printers will take any indoor space to the “next level”. “The UVgel technology can print full colour with high opacity white ink assets and is fully modular,” Basile comments. For converters looking for a financially viable alternative to outsourcing very short runs of printed packaging or for print companies wanting to explore packaging applications to diversify their offering, Basile says the new UVgel Packaging Factory extends the Colorado’s application capabilities to deliver the digital equivalent of litho lamination. In addition, Basile says the Arizona Series with PRISMAelevate XL enables users to explore new applications such as permanent signage, product decoration, awards, décor materials and package prototyping, as well as applications for the visually impaired. Digital Integration Also picking up on the lean to digital is Benjamin Wang, founder and managing director of POS provider KSF Global. He agrees that while sustainability and flexibility are becoming increasingly important, those in the market need to be aware of digital advancements. “We are seeing more demand for digital integration in POS displays,” Wang explains, adding: “In particular, interactive and digital signage is becoming more popular. Sign-makers can stay ahead of the trend by offering solutions that seamlessly merge traditional displays with Sign-makers can stay ahead of the trend by offering solutions that seamlessly merge traditional displays with technology KSF Global says digital is becoming an increasingly important aspect of POS ►
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