52 www.signlink.co.uk Issue 256 - December 2024 / January 2025 simple, clean, and functional design in POS displays helps create clear messaging that aligns with brand aesthetics, especially within the fashion and technology retail sectors. As for future considerations, ClasperCotte makes a number of points that sign-makers need to be aware of heading into 2025 and beyond. Apart from the more obvious areas such as sustainability, he says making use of modern technologies can support retailers. “The integration of technologies like AR and QR codes into POS materials will become more widespread,” he says, adding: “Customers expect more engaging, immersive shopping experiences, and retail environments will need to accommodate this. “Retailers will also rely on data to inform the design and placement of POS. Understanding customer behaviour and preferences will be crucial to creating effective displays that convert to sales. “Linking in with this, POS displays need to reflect the same brand experience across online and physical stores. Retailers will look to print solutions that help them create seamless brand messages from digital platforms to in-store environments.” FaberExposize UK works with retailers across various markets on POS, with Clasper-Cotte explaining that the company is already addressing many of the major trends set out here. However, in order to continue to be successful, he says it is critical FaberExposize UK – and indeed others active in this sector – continue to monitor the market for evolving demands. “POS remains one of the most effective ways to capture customer attention in-store and influence purchasing decisions,” Clasper-Cotte explains, adding: “As consumer expectations evolve, POS must be more than just eye-catching; it needs to be immersive, adaptable, and sustainable. “By adopting innovative design, sustainable materials, and new technologies, retailers can create engaging experiences that drive sales and foster brand loyalty. We’re excited to help retailers navigate this evolving landscape and deliver exceptional POS solutions that meet both current trends and future demands.” Throwaway Culture Also offering an insight into this market is trade specialist Venture Banners. Director and co-founder Scott Conway says product and brand sustainability has been a key consideration in consumer consciousness for some time, and this is beginning to be reflected in marketing decisions, where throwaway culture is on the wane. “You can see this when you look at ▲ FaberExposize UK has noted an increase in demand for reusable POS systems retailers' environmental goals.” On top of this, Clasper-Cotte highlights the importance of personalised and targeted displays in modern retail strategies. He explains retailers are increasingly opting for customised POS that resonates with specific audiences, be it seasonal promotions or targeting a particular demographic. In addition, he says a shift towards Eco-conscious consumers are influencing brands to adopt greener practices. POS materials now need to be recyclable, biodegradable, or made from sustainable sources POINT-OF-SALE
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