Futureproof Your Work Keeping in mind the appeal and importance of POS, sign businesses need to keep up to date with not only the latest trends but also new products and ways in which to produce new solutions. Many sign-makers or printers will often talk about how they can draw inspiration when out and about, taking photos of other products and displays in order to question how a certain build or effect was achieved. Inspiration is critically important to creativity, whether it be at the design or building stage. But also important is the creativity and logistics of delivering and providing an end-solution to a piece of work. Just as a colourful or cool piece of POS can wow visitors, the recyclability, and ways in which the product is built and disposed of can also add a wow effect to customers. As a distributor of large-format media and services, Antalis has worked with multiple professionals in the POS sector bringing paper and paper-based solutions to the market. White states: “In 2021, Antalis sponsored POPAI’s research into POS recycling practices, which revealed some interesting findings. Encouragingly, we learned that all retail stores reported that they had the facility to segregate cardboard for recycling. “Also encouraging was the acknowencourage repeat business too.” As POS and unique displays can be used in various settings and locations, it’s important to look for tenders and work that will enable your business to sell its services and showcase how your products can enhance a brand or project rather than the other way around. Ramsey says: “Securing POS work with customers from various industries requires an adaptable approach. Rather than offering one-size-fits-all solutions, tailor your offering to cater to the distinct requirements of the industry you are targeting. “Highlight how your services can directly address their pain points and help them achieve their goals. Be adaptable and flexible in offering solutions. Your ability to accommodate various needs can set you apart. Securing POS work from different industries is not just about what you offer but how well you can align your services with the specific needs and goals of each.” Younger adds: “For me it’s a question of ensuring you understand the brief from the client and as importantly, the needs and motivations of the target audience. It sounds simple but match the two together and as long as you have a creative team behind you and the right innovative product solution to offer, at the right budget point of course, you’ll be able to meet the needs of the brief.” ledgement that the recycling of POS materials ‘will only get more important’. We’re already seeing this in the growing number of conversations that brands, retailers, and suppliers like us are having about this crucial area of material recycling, in particular plastics, which has typically been more challenging than the recycling of paper-based materials.” As we enter the new year it is clear that many businesses will be facing tighter budgets and fears around the cost of living. However, with a narrower and tighter market many brands and businesses will be looking to get ahead of the competition more than ever. Sign-makers can ensure they utilise and work with customers to achieve the best results and provide the best solutions possible. Ramsey says: “Retailers are increasingly seeking point of sale solutions that go beyond traditional transactions. They want graphics and displays that allow customers to interact and engage with their products and brand, creating an immersive and memorable in-store experience. “These POS solutions not only enhance the physical shopping journey but also bridge the gap between the online and in-store experience. Features such as interactive displays, digital signage, augmented reality, and QR code scanning are popular features we’re asked to include in our POS designs to enable customers to access additional product information, reviews, and personalised offers, fostering a seamless transition from online to in-store exploration.” The recent Power of Print seminar in London emphasised from a number of speakers that print’s future meant not only embracing a collaboration with digital but a confidence in the medium that can bolster print in marketing campaigns. The number of examples of powerful POS evident on social media and the increasing number of awards success/ memorable campaigns show that POS is continuing to thrive and will rely on its relationship with digital, environmental, and creative solutions well into the future. The challenge for sign-makers is to now harness the possible and create the next great POS project. ◄ Antalis materials like Xanita have become evermore relevant as retail and exhibition displays become more recyclable 46 www.signlink.co.uk Issue 250 - December 2023 / January 2024 POINT OF SALE Statistics from out-of-home (OOH) provider Clear Channel found that 25% of shoppers intend to do 2023 Christmas shopping online only while 34% intend to do in-store only and 41% plan to do both Factoid
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