43 Issue 250 - December 2023 / January 2024 email: news@signlink.co.uk Just as a building or piece of furniture can be indicative of the time it was made, so too can a point of sale (POS) display, due in part to the design, colours, materials, and trends visible in the build. While POS has been a big part of retail stores and live experiences for a long time, their relevance has become even greater due to consumers investing more and more in online solutions. With this shift in mind, printers and sign-makers will find themselves working closely with marketing agencies, retailers, brands, and creative agencies to ensure that POS is not only enriching customers’ in-person experiences, but also staying on trend with rapidly changing expectations. So, what advice can be given to creators, designers, and printers of POS, and what are the elements to keep in mind when communicating with businesses seeking this type of solution? Stars of the Store An important element to remember with any project or solution in 2023/2024 is that a product is very rarely made for one purpose. Mobile interactivity, new technologies, and current trends mean there are many ways a product can come to life. POS can play a huge role in creating a live experience and communicate the story of a brand or product. Due to this it’s essential to factor that in when either designing, proposing, or producing a piece of POS. A supplier with a long history of providing creative display solutions is Ultima Displays, a trade-only manufacturer and supplier of a range of print and signage solutions. The company has over 20 years of experience in delivering a range of display products including portable POS materials, custom-shaped lightboxes, and full exhibition stands. Speaking about the importance of POS, Jonathan Younger, Ultima’s European marketing director, says: “It's vitally important. With the rise of cost-conscious consumerism and savings-savvy shoppers, high street retail has to work harder than ever to convey brand messages. “Innovative POS has a significant role to play in influencing customers’ expectations and purchase intent, against the back drop THE POWER OF POS As physical retailers and brands compete more and more with online stores and products, point of sale displays have seen a big surge in popularity. So, what are some of the biggest trends in this sector, and how can sign-makers secure more work with retailers? POINT OF SALE
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