exhibition market continue to boom, with demand on the rise for certain products and categories within the industry. Stand-out trends for Very include multiuse displays, with Corcoran saying there is growth beyond just one-time use shell scheme displays, and an understanding that event kits no longer have to be short life. “With the right product selection and design, you can negate the need to dispose of displays after being used on your event stand or the need for a large complex build,” Corcoran says, adding: “When we do exhibitions, we ensure we use reusable products from our range like our Modular Tube Fabric Display Backwalls and Tube Counters. All of these have sturdy hardware and washable graphics, making them reusable and a more environmentally friendly option.” Also of note for Very are LED portable display stands, with Corcoran picking out lightbox stands as solutions that are now having their moment. “Exhibiting with a fully lit stand gives a more immersive experience for customers and helps the stand pop, as well as being incredibly easy to assemble,” she says, adding: “We launched a new PVC LED Lightbox range this year and have seen incredible success already. It’s also not just about lighting up your exhibition booth; it’s how you do it in a way that saves energy, has low voltage, and is long lasting, and LED ticks these boxes.” Then there are wider trends impacting the sector. Corcoran explains that picking a more environmentally friendly exhibition option is certainly becoming more significant for customers. From reusing displays at multiple events, to a focus on digital marketing literature, she says Very is seeing sustainability at the forefront, and influencing customers’ purchasing decisions. In addition, Corcoran flags soft signage, saying fabric display graphics continue to become the more popular option when exhibiting, and more customers are moving from traditional pop-up style products to SEG applications or textile graphic sleeves. So, is there still room for growth for sign-makers in this sector, and is it worth expanding into the market if not already active here? Corcoran gives a simple yet certain response: yes, there is absolutely still room for growth in the exhibition market. “Events and trade shows are a key pillar in marketing strategies and other trade customers an avenue to fulfil a full solution for their customers,” she says, adding: “By using a trusted trade supplier in the industry that has a wide range of products and expertise, like Very, it makes supplying event and exhibition products simple.” With this, Corcoran goes into more detail about the selection of solutions available from Very, ranging from freestanding display back walls and literature stands to counters and promotional flags “All our solutions are portable, fast assemble, and fully brandable and we offer hardware or full solution for customers who don’t have print capabilities,” Corcoran explains, continuing: “So, you can get the full solution for an entire exhibition space for your customer from one trade supplier.” Corcoran picks out several recent launches of note, saying these tap into current growing trends and demands in the industry. These include two new releases this year in the form of Modular Tube Fabric Displays and Modular LED Lightbox options. Tube Fabric Displays can be used standalone to create back walls from 1m up to 6m wide, or a whole space with the modular option. Meanwhile earlier in the year, Very rolled out its Premium PVC LED lightbox range, which includes solutions from 85cm to 3m widths, helping light up rooms and offering a unique event option for marketing a business. “We are continuing to expand on 55 Issue 254 - August / September 2024 email: news@signlink.co.uk ▲Very Displays launched its new Premium PVC LED lightbox range earlier this year EXHIBITION STANDS
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