If there is one sector that has bounced back well from the pandemic, it is the exhibition and events market. Despite having been hit particularly hard during the dark days of 2020, with shows around the world being cancelled, exhibitions have returned and are as busy as ever, with those working in this market benefitting. With exhibition stand builders in plentiful supply, due in part to the amount of work on offer in this segment, this has led to a high level of competition, with plenty of companies vying for contracts and clients. For that reason, those delivering exhibition stand services need to offer something that makes them stand out. Here, we speak with several companies that specialise in exhibition stands to find out what they are doing to differentiate themselves from the competition and how this is helping them to land the most valuable, and profitable, customers. First, it is important to consider the range of stands on offer and how this may direct your customers. Tecna UK specialises in exhibition stands and offers a host of options to the market. “The key to creating a hassle-free display stand with maximum impact stems from understanding your stand options and which one is right for your needs,” Tecna says. Breaking down these options, the basic, entry-level stand at most events is a shell scheme, which is typically available in blocks or rows. These are relatively simple concepts that are open on one or two sides and present customers with a costeffective option for exhibiting. Meanwhile, corner-space-only stands are open on two sides, with clients having the option to decorate the two outwardfacing surfaces. Similarly, three-sides-open stands are almost completely open, with the exception of the main backdrop, which can be used for branding promotion. Island stands have no backdrop, offering a 360-degree walk-on opportunity for passers-by. This, Tecna says, allows for maximum flexibility to divide a space into a variety of sections using strategic design features. Finally, some customers may request a custom stand that does not fit a ‘template’. This will be the most expensive option and require an entirely new design from the ground up, but it does allow the customer to be more creative with their event presence. “In the current events industry, many PUT ON A SHOW With competition rife in the exhibition stands market, how can companies stand out from the crowd and secure the most profitable partnerships and customers in this busy sector? EXHIBITION STANDS 53 Issue 254 - August / September 2024 email: news@signlink.co.uk Different Stands for Different Clients ▲Very Displays offers various services and solutions to support those in the exhibition stands market
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