49 Issue 254 - August / September 2024 email: news@signlink.co.uk wrap and this structure has been clad in plywood and dressed in printed graphics using a mix of a spirit flex frame at the top and two-thirds down the columns. The lower parts are wrapped in hard-wearing printed ACP panels. Greg Forster, managing director at Embrace, comments: “This project was a huge challenge for us, but we love challenges, and we always find a way to deliver an outstanding visual outcome. “The size of the project, the shape of the building, the quality of the artwork, and the installation were all very demanding, but we are very proud of the result. We have created a realistic and seamless CGI “Our client was taken aback by the quality and performance of the product. Another key feature was the removal; this was a quick process that required little effort and did not leave any adhesive behind on the floor.” Preserving History Time to head outdoors now with Embrace Building Wraps, which is known across the UK market for its specialist production of eye-catching building wraps. During one of its latest projects, Embrace produced a wrap for Admiralty Arch, one of the most iconic landmarks in London. Working with developer Ruben Brothers and the main contractor Knight Build, Embrace was able to create a visual solution preserving the aesthetic and historical integrity of Admiralty Arch while the works are in progress. The inside of the building is being converted into a luxury hotel, though the famous façade will remain the same. As is common for Embrace with these types of applications, the design of the wrap was to replicate the original facade of the building. The printed wrap featured a 2,945sq m one-to-one CGI image and was installed on scaffolding erected at the site. The wrap will remain on the scaffold for approximately 18 months, until the completion of the renovation works. The digitally printed wrap, covering an area of approximately 155m wide and 19m high, is made up of five separate offset frames and five printed wraps to accommodate the concave arch. The section on the loading gantry above the three arches is set forward 2.5m from the main image of the building that blends in with the surroundings and respects the site's heritage.” With so much innovation in this sector, we could quite easily fill an entire issue of SignLink with stories and images of wide-format print applications. As customers continue to ask more of their print partners, and wide-format print companies become more inventive, it is safe to say that we can look forward to even more innovation with these applications. Keep an eye on the ‘Applications’ section of the printed magazine and brand-new website for more examples of recent projects in the sign industry. ► Lamin-8 in Canada created a personalised dance floor for a couple’s wedding ▼Embrace Building Wraps has created large-scale wraps for many historic buildings WIDE-FORMAT APPLICATIONS
RkJQdWJsaXNoZXIy MjM0NDIxOA==