43 Issue 254 - August / September 2024 email: news@signlink.co.uk Elliott says: “Whether it’s one roller banner or multiple display solutions, we’re here to help. With years of combined experience and knowledge of the industry, we’ve selected a mix of the most efficient and effective display products to add value to businesses and in turn increase profit. “Now in our seventh year of trading we’re sticking to what we know and what we do well, so our customers can trust our offering. We sell promotional favourites at competitive prices, such as Tube Display Walls, Roller Banners, Pop Ups, Gazebos, Flags, and Café Barriers.” Very Displays also provides hardware solutions and offers large-format trade printing and finishing in-house, ensuring its customers never have to turn an order down. The company also supports with marketing material, from imagery and videos to unbranded seller guides, making it as easy and seamless as possible for its customers to sell and fulfil portable display orders. Having put a real focus on “departmental synchronicity”, Elliott says that when you walk into Very Displays now, you can feel a real buzz with phones ringing, keyboards tapping, and printers at full steam. He describes the warehouse as “in a constant flow, picking, packing, and unloading containers”. This focus on ensuring the departments are working in sync has ensured teams are talking, sharing, and collaborating. “We need to be in sync to achieve our main objection of customer fulfilment and satisfaction,” Elliott says. adding: “We love to have a laugh as a team which gives a great relaxed feeling in the business as well as SO many brews being made! “Day to day you will find our sales team on the phone with customers; marketing designing and making us do silly Instagram trends; and our product development guru creating CAD drawings of new products. Days are varied here and we all work together to just get the work done!” Adapting Quickly When quizzed on what he is most proud of about Very Displays, Elliott says it’s the teams the company has developed over the years and being influential in seeing the teams grow, as well as individuals achieving their potential and the atmosphere that’s been developed. Secondly, Elliott highlights the way the company adapted during the Covid-19 pandemic, describing this time as “sink or swim time for everyone”. Adapting to the changing circumstances, the team predicted the products customers would require, from face masks to outdoor wayfinding and signage. When the government announced they were going to encourage outdoor hospitality, Very instantly placed large orders for gazebos, café barriers, and outdoor displays to capitalise on the opportunity. “These decisions kept the business going,” he says. “There was zero demand for bestsellers such as Tube Displays and Pop Ups during Covid-19 so when they eventually came back in 2022, we were relieved to say the least!” Another challenge posed by the Covid19 pandemic for Very was the way the team reached its customers due to home working and the furlough scheme. This meant the company had to act quickly in how it contacted its customers, but also in what it could offer to help. “We could no longer do site visits and lots of products wouldn’t be needed in lockdown. Essentially, we had to change and evolve in the circumstances we were in. That being said, we quickly adjusted to digital communication, selecting the right product mix and offering the support our customers required in that really tough time. “The post-Covid world was also initially tricky with an uncertainty on how and when the industry would bounce back, but we are beyond proud of the team and how the business has recovered and thankfully the industry.” An Exciting Future With that said, Elliott says his favourite thing about Very Displays is the potential. Having developed the business successfully so far, he notes that there is still so much growth that can be achieved and new goals to be met. “We’re aiming to do what we do the best we can and to continue striving to improve and benefit the industry and our customer base,” Elliott says, adding: “With the company structure, the team, and the way we operate, we believe it gives us an exciting future to keep growing, react quickly, and be able to try new things without too many barriers in place. The possibilities could be endless!” Looking to the future, what does Very Displays have in its locker? “To put it simply, we want to continue our steady and controlled growth and keep adding value to the industry with innovation and development,” Elliott says. “To improve efficiency, we plan to get the whole company under one roof in a new premises in the future, as well as improving our e-commerce to make buying for our repeat customers simple and easy. Watch this space on this one!” Elliott adds: “We will continue to work and tweak our offering and evolve based on customer needs; introducing new marketing support required, new products, improved processing, and importantly continue our work on our sustainability efforts.” COMPANY SPOTLIGHT / VERY DISPLAYS
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