49 Issue 248 - August / September 2023 email: news@signlink.co.uk No matter the project or application type, the primary role of a sign is to draw the attention of passers-by. Be this something as simple as fire exit signs directing people to their nearest exit, or gigantic built-up letters on the side of a high-rise building, towering down over people below, catching the eye of people is key with signage. The sign itself can only do so much and, more often than not, requires some sort of help in the form of lighting. In recent years, advancements in LED lighting have opened up new possibilities as to what can be achieved with signage, with this technology being used alongside many signage applications to capture even more attention. Here, SignLink casts an eye over recent developments in this sector and speaks with those on the frontline of the market to find out a bit more about what we can expect from LED in the future. Lasting Impressions Unibox, a company that offers standard, customisable, and bespoke visual communication solutions to the market, is very much in the thick of the action. Head of marketing, Phillippa Barrett, says LED signage is the solution for customers looking to generate awareness for their brand or product. “Illuminated signs are an invaluable asset for any business seeking to make a lasting impression on passers-by, creating extra stand-out amongst low lighting but also in daylight,” Barrett says, adding: “Eye-catching and visually exciting, illuminated signs allow brands in all sectors to assert their identity and strengthen their presence amongst competitors. “Sign-makers have the opportunity to up-sell or charge a premium for LED signage, knowing that there is a benefit to customers. There is a constant demand for this kind of signage, creating an ongoing opportunity for sign-makers. “At Unibox, we work directly alongside an international network of brands and design agencies to create a wide range of LED signs, all of which can be customised to meet the aesthetic and functional requirements of different environments.” Looking at the current market, Barrett says Unibox has picked out a number of key trends, including that the cost of colour-changing and colour-addressable LEDs has come down. This, she says, makes them accessible for more projects, giving customers more control over how their branding and messaging is displayed. SHINE A LIGHT One of the fastest moving areas of the signage markets, what role does LED signage play in drawing the attention of passers-by, and what are some of the latest technologies and solutions available? NEED TO KNOW / LED SIGNAGE Unibox
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