►Embrace Building Wraps used Contra Vision Performance White on Black to decorate a portable cabin for Crystal Palace view of passing traffic and only hints at the full potential of printed Etch Effect films.” Premier League Performance Meanwhile, Contra Vision, which also supplies materials to the market, offers up an example of its products being used for window graphics, but perhaps not in the most traditional sense. Embrace Building Wraps created an all-over wrap of a portable cabin outside Premier League football club Crystal Palace, integrating window graphics as part of the design. “The purpose of this installation was to transform the unsightly cabin from an eyesore to a stunning, high impact display of the Crystal Palace brand and players to excite and impress visiting fans and supporters,” Contra Vision says. “Working to a very short deadline, Embrace’s solution comprised of using solid vinyl across the solid areas of the cabin and Contra Vision Performance White on Black in 40% transparency on all glazed elements to seamlessly extend the design from the outside while maintaining a view out for users of the cabin. “Our 40% (40/60) transparency material is our most popular option as it offers a good balance between image impact and through-vision, making it particularly suitable for vehicle windows and full building wraps.” Here’s to You, Joe DiMaggio Aside from materials, those in this market should also consider what sort of hardware and consumables they are going to work with to ensure high quality results when producing window graphics. HP works with customers around the world on these types of applications, providing kit to create all manner of window graphics applications. Over in the US, Florida-based Binick Imaging used an HP Latex 700W and HP Latex R2000 to print and install graphics on over 100 glass doors and across four floors of the Joe DiMaggio hospital in Miami – all in the space of just two days. The hospital, named after legendary Major League Baseball player Joe DiMaggio, was looking to refresh and outfit part of its facilities with new windows, doors, and graphics. While the initial brief only covered a few rooms, this was soon extended to cover new graphics across several floors. Incidentally, the project, and indeed its extension, only became available to Binick Imaging due to its use of HP Latex technology and HP’s water-based Latex inks. Odourless, with minimal chemical emissions, HP Latex inks are UL ECOLOGOcertified and meet UL Greenguard Gold criteria, allowing for unrestricted full room 61 Issue 252 - April / May 2024 email: news@signlink.co.uk décor, even in sensitive environments such as hospitals. In total, Binick Imaging installed four floors of brightly coloured graphics using its HP Latex 700W and HP Latex R2000, both of which are also equipped with white ink. As an additional benefit, HP Latex inks dry instantly, meaning it was able to deliver hundreds of prints in a matter of days. “Leveraging the versatility of this growing line up of devices has allowed Binick to deliver a greater array of applications, go beyond our core car wrapping offerings, and expand into new verticals,” explains Nick Castillo, continuing: “This has allowed us to win work by seeking out new clients in industries we had previously not been able to reach, diversifying our business.” Todd Cromwell, formerly vice president for large-format printing solutions at HP Americas, adds: “It’s always exciting to see how HP Latex technology allows our customers to unlock new efficiencies and produce breathtaking work for their end customers. “HP has been leading on sustainability for years, so it’s great to see how the ecocredentials of HP Latex have contributed to helping Binick Imaging win and execute this fantastic project at Joe DiMaggio Hospital. The results are stunning.” From the projects featured here, one thing is for sure – there is certainly no shortage of examples of innovative and eye-catching window graphics work. While some projects may seem relatively simple in what they achieve, delving deeper into these applications reveals the true level of work that goes into creating the application. Whether it is working with materials that can stand the test of time in extreme conditions or those that meet strict health and safety criteria in sensitive environments, considerations such as these make what are already impressive applications even more commendable. ▼ Binick Imagine worked with HP Latex technology to create window graphics for the Joe DiMaggio Hospital in Miami WINDOW GRAPHICS
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