While creating colourful and eyecatching print is one thing, if you can produce applications that serve more than one purpose, then this will make you and your services even more attractive to existing and potential customers. One such application type is window graphics. While the primary role of these graphics is to provide decoration on the interior and exterior of buildings, it can also be used to offer privacy to those inside, as well as serve as a marketing tool for businesses. To put it simply, you will help the customer kill two, or perhaps more, birds with one stone, saving them money in the process. With this in mind, SignLink picks out some recent examples of window graphics work and takes a look at the companies behind these imaginative applications to find out more about the methods and technologies they used to produce the graphics. New Opportunities A brand synonymous with window graphics is Drytac, which provides a range of materials for use in these types of applications. The latest addition to the Drytac range is ReTac Duo, a new, doublesided mounting adhesive that can be used for wall graphics, double-sided window graphics, and removable posters. Previously only available in North America, the product is now being offered around the world, including in the UK. ReTac Duo has a permanent adhesive on one side and ReTac ultra-removable adhesive on the other. The permanent adhesive side of the film sticks to the desired graphic, while ReTac ultra removable adhesive on the other means the graphic can be applied, repositioned, and removed for repeated use. “We are delighted to extend the availability of this innovative solution to our customers all around the world,” says Dennis Leblanc, senior business development manager for North America at Drytac, adding: “ReTac Duo is a highly effective product that is TAKE IN THE VIEW Whether serving as decoration or providing privacy to those inside, window graphics come in all sorts of shapes and sizes. SignLink celebrates some of the work in this sector and analyses the methods behind these creative applications ▲ Voodoo DesignWorks used Metamark Etch Effect films to decorate large windows at its Bristol site 59 Issue 252 - April / May 2024 email: news@signlink.co.uk WINDOW GRAPHICS
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