53 Issue 252 - April / May 2024 email: news@signlink.co.uk SUSTAINABLE SIGNAGE MATERIALS To put it simply, there is no escaping the subject of sustainability. Whether you are a wide-format print business creating eye-catching pieces for customers across a range of markets, or a sign-maker producing more traditional pieces such as wayfinding signage, customers are on the lookout for more sustainable services when it comes to all manner of signs. As such, the pressure on sign-makers to deliver this is increasing. Those that do not respond to this are risking getting left behind as their competitors evolve and offer a more environmentally friendly service to clients. Add in that businesses across all markets, not just in the signage world, should be doing their bit in helping to protect the planet, and there is little to be said about taking greener steps in sign-making. But what can sign-makers, wide-format print companies, and other businesses do to achieve this? Here, SignLink takes a look at some of the more sustainable materials available within the market and the benefits these offer to those companies seeking a more environmentally friendly future. Journey Towards Progress Up first to offer both guidance and potential solutions is Innotech, which provides rollto-roll digital print media and portable display hardware to the wide-format print industry. Kieran Dallow, group marketing manager at Innotech, explains that there are opportunities everywhere for sign-makers that are ready to embrace change. “At Innotech, we see the shift towards sustainable materials not as a challenge, but as a journey towards progress,” Dallow says, adding: “While traditional PVC materials have long been the backbone of our industry, it's clear that sustainability is the way forward. Rather than viewing this transition as daunting, for a long time we’ve chosen to see it as an exciting opportunity to lead the charge towards a greener, more sustainable future. “For sign-makers still reliant on PVCbased products, now is the time to broaden horizons. Familiarise yourself with sustainable alternatives and begin including them in project proposals alongside traditional materials. Not only does this future-proof your business, but it also positions you as a champion of sustainable printing, resonating with increasingly ecoconscious consumers.” With this in mind, Dallow highlights the dangers of not paying attention to these trends. He says sign-makers risk missing out on the growing demand for eco-friendly products, adding that as SIGNS OF SUSTAINABILITY From bio-attributed plastic sheets to polypropylene banner lookalikes, we take a look at some of the more planet-friendly solutions available for signage and how they help brands shine a greener light on their business
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