33 Issue 252 - April / May 2024 email: news@signlink.co.uk of service with the finest quality products using effective processes from initial contact through to the finished outcome. Using our professional knowledge and experience, we uphold our reputation for providing a speedy service whilst meeting and exceeding expectations.” An example of this is the fact that Signspeed has been ISO-accredited since 1991 and holds CHAS and SMAS certificates. So, what does a typical day look like at Signspeed? “The day starts with a team meeting where everyone can identify their key tasks and achievements for the day,” explains James. “One member of staff is out every day installing estate agent signs around West Wales and this is a huge part of our business, not only providing the signage, but erecting them too.” Meanwhile, Morgan adds that the designers will engage in client consultations and work on bringing concepts to life whilst the office team focuses on handling customer enquiries and pricing future projects. A Steep Transition Now, going from employees to taking on ownership of a company that has been established for over three decades and maintaining its reputation and success is no mean feat and not something to be underestimated. This is a move that takes guts and hasn't been without its challenges. For James, the biggest challenge has been adjusting to the line between being one of the team working in the business day to day, to switching into “boss mode”. “This, I would say, has been the most difficult thing to deal with,” she says, adding: “However, we are consciously working on the business more and our business coaches help us develop our ability to cope with the transition.” Morgan echoes James’ thoughts and says the transition from being an employee to a business owner and shifting from working within the business to running it and being tasked with making crucial decisions, has been the most significant challenge and the steepest learning curve. “In the initial stages, this proved challenging, but as time has passed, my confidence has grown,” she says. “I’ve developed the necessary skills and belief in myself to recognise that I am capable of successfully managing and leading the business.” Like James, Morgan also credits the support the pair have received from Business Pathfinders and The Online Print Coach, Colin Sinclair McDermott, and says their guidance has played a crucial role in providing both business and personal support during moments of doubt. This, she says, has contributed significantly to the business’ overall growth and success. “If you’re considering embarking on a similar journey, my key recommendation is to build a circle of reliable individuals – those you trust and who can guide you through challenging times,” Mogan says. “Not every day will be smooth sailing and having a network of people offering advice, support, and even a shoulder to lean on can be indispensable.” As Signspeed marks its 40th year in business, James and Morgan say their plans for the future involve a commitment to serving customers with the highest quality products and services, whilst also focusing on expanding their customer base. This will be done by maintaining a forward-thinking approach and adapting product offerings in line with advancements in technology. To celebrate the milestone, the team are considering a special event to express gratitude to customers and the community that has supported the company over the years. “I take great pride in the longstanding legacy of Signspeed, which has been trading in Pembrokeshire for 40 years,” Morgan says, adding: “Being part of this journey and upholding such a wellknown name in the industry is a privilege. Signspeed stands as a symbol of delivering high-quality products and excellent customer service, values that I am very proud to carry forward.” ▲ Something the team has focused on is refreshing the company branding and marketing COMPANY SPOTLIGHT / SIGNSPEED The Pembrokeshirebased six-strong team brings a range of unique skillsets from design, production, and installation ▼
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