18 www.signlink.co.uk Issue 252 - April / May 2024 DIGITAL / NEWS signlink signlink signlinkmagazine Clear Channel brings positive news Out-of-home (OOH) company Clear Channel UK has announced its partnership with Positive News in an effort to display more uplifting stories to the public. The new collaboration means a curated selection of socially relevant good news stories by Positive News will be displayed on Clear Channel’s 3,500+ digital out-ofhome (DOOH) screens in high streets and shopping centres throughout the UK. Ben Hope, marketing director at Clear Channel UK, says: “In a world filled with clickbait headlines and negative narratives, we are aiming to bring alternative, credible news content to local communities and add more positivity to people’s everyday lives. “OOH, as a highly trusted media channel, is perfectly placed to amplify the rigorous journalistic work of the team at Positive News who share our vision of making a positive societal difference. This partnership is an opportunity to put a smile on your face, and what’s not to love about that?” The collaboration is the first time Clear Channel has partnered with a content publisher in the UK and is part of its ongoing efforts to improve public spaces and give back to communities. As a Platform for Good, the company donated around £20m worth of media space to 50 charities in 2023. Posters for the campaign will highlight UK stories which differ from traditional news outlets or social media, including stories about sustainability, inspiring people, communities, and organisations trying to better the world. Sean Wood, chief executive officer at Positive News, comments: “With studies revealing that a huge volume of the British public now avoid the news because it brings them down, we’re offering an empowering alternative. “This exciting partnership with Clear Channel will give prominence to positive headlines at scale, helping people discover that it’s not all doom and gloom and an incredible amount of positive change is happening. Together with Clear Channel, we’re breaking the bad news bias.” Ocean Outdoor teams with DeaflympicsGB After its long-term association with the Olympic movement, digital out-of-home (DOOH) provider Ocean Outdoor has partnered with UK Deaf Sport and DeaflympicsGB. The organisations have come together to launch the first outof-home campaign calling for ‘Fair Play for Deaf Athletes’ by lobbying the Government to end the discrimination taking place against elite deaf athletes. The Deaflympics is one of the four Olympic events recognised by the International Olympic Committee (IOC) while UK Deaf Sport is the recognised International Federation for Deaf Sport in the UK. The partnership with Ocean Outdoor means UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK, with special content, highlights, and sporting clips centred around competitions like the Winter Deaflympics which began on March 2nd, 2024, in Turkey. “This partnership reinforces our commitment to the Olympic movement and complements the success of our long-term agreement with Team GB, which dates back to 2015, our gold partnership with ParalympicsGB, and our commitment to Special Olympics GB,” says Kevin Henry, Ocean’s head of content and sponsorship. Henry adds: “Becoming the only UK media partner to have agreements with all four organisations within the Olympic family allows Ocean as a business to deliver on its EDI (Equality, Diversity, and Inclusion) objectives and help transform lives by shining a spotlight on children and adults of all abilities through the opportunity of sport.” UK Deaf Sport works with key organisations to ensure deaf children, young people, and adults have equal opportunities and enter and support all deaf sports teams competing abroad in European and World Deaf Sport Championships. Joanne Cholerton, chief executive officer at UK Deaf Sport, says: “UK Deaf Sport is thrilled to announce a partnership with Ocean Outdoor. There are 12 million deaf adults in the UK, and they are one of the least active groups. This partnership will enable UK Deaf Sport to amplify our messages across the UK. “By raising awareness of the Deaflympics, deaf sport, and deaf athletes through this support from Ocean Outdoor, we aim to inspire more deaf children and adults to get active and feel the social, physical, and mental health benefits this brings.” [L to R] Deaf athletes Nathan Young (swimmer), Oliver Pritchard (triathlete), and Claire Stancliffe (footballer) at London’s Westfield Stratford City. Image: Ocean Outdoor The news of the collaboration has been revealed following a growth in readership at Positive News By David Osgar By David Osgar
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