email: news@signlink.co.uk 7 INDUSTRY / NEWS Issue 246 - April / May 2023 Editorial: 0117 980 5040 Sales: 0117 960 3255 Out-of-home (OOH) and digital outof-home (DOOH) supplier Ocean Outdoor has announced a range of partnerships including with charity Pregnant Then Screwed and Premiership Rugby. The rugby partnership means Ocean is the official OOH supplier until 2025 and will broadcast highlights of club matches in association with BT Sport. Ocean Outdoor will broadcast across its DOOH screens for the next three seasons, starting on March 13th and 14th with highlights across screens local to Premiership clubs. Premiership Rugby’s chief commercial officer, Mark Brittain comments: “Premiership Rugby has ambitious plans to grow the elite club game in England and this latest partnership will bring our clubs and Gallagher Premiership Rugby to a new audience. Ocean Outdoor already has several significant partnerships with a number of different sports, so we are delighted to add rugby to the list. This latest partnership enhances Ocean’s association with sporting bodies such as the All England Tennis Club, Team GB, Paralympics GB, and the Special Olympics GB. Recently Ocean Outdoor has used its digital screens, including its full motion screens in London, Leeds, Birmingham, Manchester, and Newcastle for a mix of entertainment, charity, and social movement projects. Screens in Manchester have been used for EE’s Stay Connected at Night campaign, offering citizens travel information about safe routes home at night. The project was created by Saatchi & Saatchi London, which won first prize in the brand category of Ocean’s annual Digital Creative Competition 2022. The creative agency has also recently worked with Ocean and charity Pregnant Then Screwed to launch the A Cry For Help campaign which looks to highlight the current childcare crisis. The campaign will use screens to display a message alongside audio of a baby crying, which has been scientifically proven to be impossible for human brains to ignore. Another campaign marked Holocaust Memorial Day 2023 with a powerful series of displays. HMD is promoted and supported by The Holocaust Memorial Day Trust (HMDT), a charity that helps mark January 27th as a day to remember the millions affected by the Holocaust, genocide, or identity-based persecution. In commemoration of the event, the BFI IMAX in Waterloo turned purple for 60 minutes, along with 50 other national landmarks throughout the UK. Messages also appeared on DOOH screens across the country, including the Piccadilly Lights. The Piccadilly Lights was dominated by an 11-minute-long display showing black and white portraits of genocide survivors taken by British photographer and director Rankin. The portraits were followed by 30 original drawings by artists from the age of ten upwards, depicting victims of the remembered atrocities. Ocean Outdoor UK chief executive officer, Phil Hall, states: “Our participation in this annual commemoration reflects Ocean’s purpose and role, using the power of our screens to support the communities where we have a presence.” Holocaust Memorial Day Trust chief executive officer, Olivia Marks-Woldman OBE, adds: “Each year on Holocaust Memorial Day, we come together to remember and to learn from genocide for a better future. “Seeing many of the UK’s most iconic landmarks and screens light up in purple at the same time that people across the country are lighting candles in their windows at home is a poignant reminder of the responsibility that we all have to challenge hatred and prejudice today.” To continue its work in supporting the Jewish community Ocean Outdoor is also running an OOH campaign highlighting the issue of antisemitism. Ocean Outdoor kicks off new partnerships in 2023 By David Osgar OOH company Ocean Outdoor has showcased some of its latest projects in 2023 ▲ Saatchi & Saatchi London worked with Ocean and charity Pregnant Then Screwed to launch the A Cry For Help campaign ▲ Ocean Outdoor, Landsec, and Rankin worked together to create a powerful tribute for Holocaust Memorial Day 2023. Image: Ocean Outdoor
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