BUSINESS / NEWS 10 Issue 246 - April / May 2023 www.signlink.co.uk signlink signlink signlinkmagazine Global out-of-home (OOH) media agency Talon has revealed the details of its company rebrand which it says reflects its ambitious expansion. The company says a people-first ethos is at the heart of its rebrand, with creativity, effectiveness, and sustainability as core principles to the revitalised vision. The rebrand means all existing Talon brands will be brought together with one voice, encapsulating its creative branch Grand Visual and Plexus. Talon rebrand reflects its global expansion Innotech partners with UK Feather Flags Innotech Digital, a supplier of display hardware print media, has announced a two-year agreement with UK Feather Flags to supply its range of Acrobat Flag Hardware. The agreement also includes supplying through Feather Flags’ new trade-only division, UK Feather Flags Trade. The new division came about due to daily trade enquiries, and a desire to deliver the same quality service to business customers. The new partnership came together due to Feather Flags’ 48-hour guaranteed turnaround, and Innotech’s stock availability and responsiveness. FERO, a provider of services in creative point of sale (POS), production, and fulfilment for retail, has announced it is now a Certified B Corporation, making it the first company in the UK POS industry to obtain the title. In order to obtain certification, the company has to meet comprehensive standards across Governance, Workers, Community, Environment, and Customers. Certified B Corporations are legally required to consider the impact of their decisions on all stakeholders across these areas, not just shareholders, in order to balance profit and purpose. FERO first POS company to became a B Corporation Make it Happen is reflecting on a series of announcements at the company which coincide with its seven-year anniversary. Make it Happen’s first workshop called the Education Programme (now The Signage Bootcamp) took place in 2016 with February 27th marking seven years in business. Many businesses routinely send new recruits to Make it Happen workshops to improve their knowledge and further develop the overall workforce. On top of the company’s milestones and awards success, Make it Happen has also welcomed back former team member Zoe Wilkins-Read as an account manager to expand product sales. Chief operating officer, Katie Asken, comments: “Zoe is disciplined in procedures and has a keen eye for detail, which are essential qualities for a role in account management. We are confident that our clients will love her and her passion for getting things right the first time. “Zoe will be key in ensuring we continue to offer the level of service that has made us 'award winners' for two years on the trot, something we are immensely proud of!" The company has also recently joined FESPA UK and is already planning a number of collaborations for 2023. The news follows Make it Happen’s existing alliance with the International Sign Association (ISA UK) of which founder Sam Armstrong became president of in 2021, the role she is to hand over to successor David Allen. Armstrong comments: “At Make it Happen, we have delivered our Signage Bootcamp and On the Frontline training to over 3,000 delegates combined. Many of these have large-format print activities within their businesses. “The move opens up further opportunities to learn, co-create, and develop solutions to industry challenges that ultimately benefit those working in the signage, print, and display sectors. We’re delighted to have had such a warm welcome from Suzi and the FESPA team.” One example of a collaboration between FESPA UK and Make it Happen is the attendance of FESPA UK managing director Suzi Ward and creative coordinator Jay Burfield at one of the consultancy’s one-day Signage Bootcamps to see what FESPA members can expect. Make it Happen provides businesses with training in product sales for signage KGK Genix has launched its Student Retail Design & Careers Competition to help school students learn about print. The company has teamed up with the Art and Design department at Hertford Regional College to offer students the experiences associated with a live campaign and creating window display concepts and activations for some of the world's biggest brands. The competition was developed by Matt Walsh, operations director at KGK Genix in Harlow, who says: “As a creative agency, it’s really important that we encourage a new generation of designers with fresh ideas into our industry. The competition provides a platform to showcase just how exciting a career in retail design and print can be.” The six-month programme started in December 2022 and will run until the final stage of the competition in May 2023. KGK Genix will host insight days over the coming months, giving students the chance to work alongside the design, studio, and production teams. This year’s creative brief is for sports brand, Nike, and its Women in Sport campaign. Students will be judged on the concept and activation of their projects for sports brand Nike KGK Genix educates students By David Osgar Make it Happen celebrates success By David Osgar
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